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How attractive are you as an employer?

Now there’s a number.

The Attractive Employer Index (AVI®) combines nine key figures into a single value and sets it against your industry. Thirty years of data behind the comparison.

Built on Nyckeltalsinstitutet industry data since 1996 · 800,000 employees in the comparison database · Part of Heartpace

Trusted by 1,000+ companies using Heartpace HR.

Problem

Believing your conditions are good is not the same as knowing.

With nothing to compare against, you cannot tell whether you are ahead of your industry or behind it.

Solution

The Attractive Employer Index combines nine key figures into one objective measure.

You get an answer on where you stand — and you see which of the nine is pulling the result down.

Objective competitiveness, in black and white.

Keep your best people. See what moves employee turnover.

Clear for the leadership team. Key figures that go straight into the board pack.

How it works

The Attractive Employer Index is built on 30 key figures, nine of which form the basis of the index:

  • Permanent employment
  • Median salary
  • Equal access to management careers
  • Skills development
  • Overtime
  • Short-term sick leave
  • Management responsibility
  • Long-term sick leave
  • Departures

1. Reporting

You report your figures for the nine key figures, just as every participating organisation does.

2. Indexing

The data is weighted together using Nyckeltalsinstitutet's standardised definitions — the same definitions every participating organisation reports on. That is what makes the figures comparable.

3. Analysis

You get a board-ready document with concrete actions.

“The Attractive Employer Index gives us a receipt for our efforts and a clear picture of where we stand today. For three years in a row we have achieved the highest score among municipalities, and that spurs us on to continue our dedicated work to promote a good working environment where our employees thrive and feel well.”

Sandra Eneroth

HR Manager, Tranås Municipality

FAQ

What does the Attractive Employer Index measure?

Nine key figures on working conditions: employment security, salary level, equal access to management careers, skills development, overtime, short- and long-term sick leave, management responsibility, and departures.

How often is the industry data updated?

The comparison is built on annual data and updated continuously as new organisations report in. The data comes from 400+ organisations and 800,000 employees.

Do we need to run surveys?

No. The index is built on quantitative HR data — no survey responses and no estimates.

What is the difference between the index and the certification?

The index measures what makes you an attractive employer. The certification, Excellent Arbetsgivare, is awarded by Nyckeltalsinstitutet to organisations with a verified, complete index result at or above the 90th percentile, which puts them among the top 10 percent of employers in the whole database. The requirement applies per index, and you do not need all the indices to be certified in one or more.

Is the index the same as Attraktiv Arbetsgivarindex?

Yes. AVI® is Nyckeltalsinstitutet’s Attraktiv Arbetsgivarindex; Attractive Employer Index is the English name for it.

Which labour market is the comparison against?

Sweden. The database has been built on Swedish organisations since 1996.

Explore our Indices

Compare your organisation with the industry, and turn your HR data into results you can show.

Ready to know where you stand?